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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Judge Amit P.

Retail 130
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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

50 x (1 + 0.40) = $70. Price transparency helps create trust with your audience when you communicate why the price hike is happening. If you believe you have the market cornered, can you charge more than competitors? Cornering the market means you have achieved a dominant market share.

Price 52
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

The keyword insertion function matches the exact keyword someone typed in. Review extensions allow you to display customer reviews on your ads “from reliable, well-established and trusted sources.” While Google Ads and Microsoft Ads share a lot of similarities, there are features unique to Microsoft Ads. Job functions.

GTM 100
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.” Assessing the OEM Channel.

GTM 74
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Discover how to become a trusted Sales Sherpa for your prospects and integrate yourself into your prospects buying journey. The Little Red Book of Selling.

Sales 141
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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. It determines if we can go to X, Y, Z or if we can do X, Y or Z or buy X, Y, Z or have X, Y or Z. But you asked how I spend my time. So 2008 was 10 years ago.

Finance 58