Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies. Here are five ways GTM leaders can help their reps thrive day in and day out.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

MAY 15, 2025

Consistent partner sales techniques: Clear guidelines and messaging prevent partners from going rogue or overlapping with your prospecting efforts. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. times more likely to exceed customer retention targets and 2.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Partners in Excellence

DECEMBER 12, 2024

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. All from experts who have earned millions using the same techniques.

Objection handling 110

Objection handling GTM High impact Technique 110

SaaStr

JUNE 27, 2024

He prioritizes and optimizes his day by focusing on the things that have the highest impact or are fun, and that never changes. Of course, the things that have a high impact are very different from the early days. There’s very little technique and a lot of pure hustle. Not always.

GTM 104

GTM Launch Finance Start-ups 104

Sales Hacker

OCTOBER 30, 2018

Jennifer Brandenburg is an industry sales leader in building high impact organizations that are repeatable, measurable and predictable. She has more than 20 years of deep enterprise sales experience managing sales operations and growing sales organizations in the high technology industry.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

OCTOBER 7, 2021

sales techniques within business. After 17 years as a respected high-level Senior Sales Executive in. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Be agile, be open to new ideas, perspectives and techniques. Jenny is a revenue leader and GTM strategist.

Sales 136

Sales Up-sell Start-ups Cross-sell 136