Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

MAY 3, 2024

Sales enablement efforts span onboarding, ongoing sales training , and access to a content management system. This includes lead generation programs, content marketing, and support for sales in the form of leads and market intelligence. This functionality enhances lead generation and nurturing.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Sales Hacker

NOVEMBER 15, 2017

Content Management System. Customer Relationship Management. Conversion is the process of turning a target consumer into a paying customer; or more generally, the point at which a user performs a specific action favorable to a marketer or a seller. Lead Generation. Lead Nurturing. Lead Qualification.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

OCTOBER 7, 2021

Your natural soft skills will benefit you, but you also need hard skills to succeed in selling; consistent deal qualification, rigorous opportunity and account planning, excellent stakeholder and relationship management. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater.

Sales 130

Sales Start-ups Up-sell Cross-sell 130