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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

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Crafting a Winning Go-to-Market Strategy

Highspot

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

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Bringing Our Customers New Training & Coaching Advancements

Highspot

Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations. Win Together with Highspot Training & Coaching.

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What is Revenue Enablement?

Highspot

This includes regular training and targeted coaching on new product offerings or features, market trends, GTM activities, messaging, and sales tactics to ensure your team members are always equipped to win revenue opportunities. It stores data on customer behaviors, touchpoints, and sales activities.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Fora is an innovative executive relationship management (ERM) platform poised to transform C-suite decision-making through cutting-edge AI technology. Share The GTM Newsletter That’s it, that’s all. Seed funding.

GTM 93
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Customer Relationship Management (CRM) platforms. Primary user = marketing with sales access.

B2B 113
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Senior Sales Enablement Program Manager. World Wide Leader, Global GTM Sales Methodology Enablement. Relationship Manager. Director, Global Sales Enablement. Liesl Mathis. Liz McCune. Micro Focus. Misha McPherson. HumbleGritSales. Anita Nielsen. President – Owner. LDK Advisory Services LLC. Heather Reed. YouMap LLC.

Territory 121