The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy
Sales Hacker
APRIL 10, 2018
Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium.
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