Hubspot

JULY 18, 2025

Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Sometimes, through relationship-building right after the sale. Align your entire GTM engine around one core promise. It covers every moment that either strengthens loyalty or sours it.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. AI as a coach, not a crutch.

GTM 54

GTM Objection handling Cold Call Follow-up 54

Highspot

MAY 15, 2025

Additionally, global partners may need localized content, while regional ones may prioritize relationship building. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies. The agility and expertise to support specific partner needs help them navigate their audience.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

OCTOBER 7, 2021

Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Women have the edge. Amy Slater. Jenny Vance.

Sales 136

Sales Up-sell Start-ups Cross-sell 136