SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 91

Growth Product GTM X-functional 91

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. His work frees Aaron to focus on what he loves: product and engineering. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting.

X-functional 84

X-functional Non-Profits GTM Price 84

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. This may require a specific product. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels.

Go To Market 72

Go To Market GTM X-functional Territory 72

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. On the contrary, the licensee will have a better product to sell with the OEM partner’s added value.

GTM 74

GTM Negotiate Profit margin Contract 74

ConversionXL

JULY 8, 2020

Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Sell products from your catalog. Showcase your inventory with product images on the search results page. The keyword insertion function matches the exact keyword someone typed in.

GTM 100

GTM X-functional Appointment Campaign 100

SaaStr

NOVEMBER 2, 2019

Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Yes, it does not scale, but the beauty is the product.

GTM 52

GTM Price Up-sell Product 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96