Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 101

B2B GTM Cross-sell High impact 101

ConversionXL

OCTOBER 23, 2015

With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself. As a result, it’s very difficult for you to make objective, high impact UX improvements. Identify the need for a product or service pivot. can be helpful. Tools to Use.

UX 122

UX Objectives and Key Results Conversion High impact 122

SaaStr

OCTOBER 3, 2022

Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Prioritize those accounts that can match high impact with a high ability to capture the potential market.

GTM 86

GTM Strategize Government Inside sales 86

Sales Hacker

OCTOBER 7, 2021

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. What would you tell a woman just starting a career in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130