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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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Change, Do We Really Understand It?

Partners in Excellence

We are trying to get our customers to change from the current products or services they are using, to our products and services. We want the customer to recognize and exploit a new opportunity, which mandates the use of our products and services. What about tools to help us and our customers manage the process?

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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. In this article, we’ll take a closer look at sales gamification, why it works, and what you can do to gamify your sales process and increase your revenue.

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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! deliver better customer service”. For example: “sell more software”. work better with other departments at our company”. engage our remote employees”.

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How IBM Sees AI Changing the Game for Companies of All Sizes with IBM’s VP of Technology and Director of Startups

SaaStr

High-Impact Proven Use Cases with AI IBM has three high-impact, proven use cases for AI. Talent Customer Service App modernization Talent None of us can build a successful company without thinking about talent. If you’re not doing it today, your competitor definitely will be.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Many organizations rely on strategic upselling as a high-value revenue stream. This process leans heavily on consistent relationship-building and continued engagement. Content marketing should be executed in tandem with your company’s account managers and client service representatives. Then, bridge the gap with content.

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This week’s AI-powered martech releases

Martech

These are designed to improve digital experiences across commerce, service, website, and workplace. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Business email address Subscribe Processing. Get MarTech! In your inbox.

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