Remove Cross-sell Remove High impact Remove Process Remove Service
article thumbnail

Rethinking your keyword strategy: Why optimizing for search intent matters

Search Engine Land

Executed poorly, keyword research focuses on high-volume, low-intent searches instead of purchase-intent searches that are most likely to convert. But conversion should be the primary goal for ecommerce, service businesses, lead generation and any other SEO campaign that aims to impact key business metrics.

Campaign 109
article thumbnail

What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not.

B2B 101
article thumbnail

Selling Intangibles – How To Master This Art

The 5% Institute

In today’s fast-paced world, where digital platforms dominate, the art of selling has evolved tremendously. With the rise of e-commerce and online marketplaces, businesses have shifted their focus to not only selling tangible products but also intangible ones. One powerful tool in the sales arsenal is the concept of social proof.

Sell 40
article thumbnail

Six Questions Every Enablement Practitioner Should Be Asking 

Highspot

Beyond simply changing where we sell, research shows that over the past two years, the core values of buyers have shifted as well. How you sell to and engage with customers is now just as, and in some cases, more important than what you are selling. The world of sales is in the throes of a great transformation.

article thumbnail

3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. They believe it’s a reactive platform for handling service tickets. The short answer is “yes,” and here’s why… B2B sales are usually one of 5 methods: DIY Self Service. Transactional selling. Solution selling.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 127