PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
In fact, it took two months for the tool to finally stop processing data. TikTok was reported to pilot an ad-free subscription service on its app in October. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. Still, marketers were not happy.
Let's personalize your content