Remove Intrinsic Remove Negotiate Remove Strategize
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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). This is their definable, objective goal. Gap Selling: Benefits and Challenges 1. Pro #1: Gap selling can deepen your relationships with your customers.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Be prepared for negotiation. Why pay attention to the creator economy?

Niche 137
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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

People are motivated in one of three ways: Intrinsically. Keep reading, and I’ll lay out the three distinct ways your salespeople are motivated, then list strategic ways you can motivate each “type.”. Intrinsically Motivated Salespeople. How to Recognize Intrinsically Motivated Sales Reps. What Are Motivational Styles?

Extrinsic 101
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10 non-marketing books every SEO should read

Search Engine Land

‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. Whether we’re discussing budgets, negotiating time off or championing the adoption of a new tool, effective negotiation tactics are pivotal.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

Like, the more that they do that, clearly, they’re intrinsically motivated to do it to some degree, right? And then, you know, on the flip side, if you are taking a founding AE role, I would always try to negotiate more, uh, more equity, bet on yourself. Now, people should still negotiate within that. Scott Barker: Yeah.

GTM 91
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Getting Employee Training Right — Here's What I Learned [+Business Leader Insights]

Hubspot

Our creative, strategic work only matters if we have research and data to back up our decisions. While these may seem intrinsic, soft skills should be developed and nurtured. Limit trainings to the highest-priority needs and build an infrequent yet effective cadence, such as bi-annually.