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How marketing ops can learn to speak C-suite

Martech

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Why the disconnect?

Intrinsic 118
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10 non-marketing books every SEO should read

Search Engine Land

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. It’s not about how quickly you can assemble everything; it’s about having a clear strategic purpose. It tends to be intrinsic. Sure, inspiration is a must. But true motivation?

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Account-based marketing strategy

Martech

Account Based Marketing is intrinsically strategic. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow your business. This should align with your top-level business goals and values.

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Combined intrinsic and external value becomes a dynamic force for rapid customer loyalty. Guided Onboarding and Resources: Providing intuitive onboarding accelerates the user journey to the “aha moment.”

GTM 93
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For ABM marketing, don’t get lost in technology

Martech

The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members.

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Local SEO takes a more strategic and targeted approach to help businesses improve their visibility in Google’s local search results.