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How marketing ops can learn to speak C-suite

Martech

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Why the disconnect?

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10 non-marketing books every SEO should read

Search Engine Land

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

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Ten Sales Kickoff (SKO) Insights You Can’t Afford to Miss

Sales Hacker

SKO Mistakes: Before Direction is far more critical and strategic than speed Before diving into the event planning, clarify your direction for your SKO. It’s not about how quickly you can assemble everything; it’s about having a clear strategic purpose. It tends to be intrinsic. Sure, inspiration is a must. But true motivation?

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Combined intrinsic and external value becomes a dynamic force for rapid customer loyalty. Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies.

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Account-based marketing strategy

Martech

Account Based Marketing is intrinsically strategic. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow your business. This should align with your top-level business goals and values.

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The enterprise guide to elevating findability and ROI

Search Engine Land

Company internal factors While analyzing the economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. Demand growth rate. Annual growth trends. GDP trajectory. Elasticity of demand. Volume of revenue.

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Create A Winning Company Culture By Perfecting These 2 Elements

Gong.io

Leaders often place focused attention on their strategic priorities, but they don’t always apply the same intentionality to building company culture. The fun part is debating the best, strategic, and most direct routes to the defined endpoint — towards that vision and mission. Intrinsically motivates people.

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