Google Ads for lead generation: A 6-step framework for success
Search Engine Land
SEPTEMBER 21, 2023
The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Profit values. You’ll likely receive non-brand clicks through your brand campaign. Lead scoring.
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