Beware Complexity Bias: Stop Overcomplicating Your Sales Process
Sales Hacker
JANUARY 23, 2023
A RAIN Group study from 2019 found that nearly 7 out of 10 prospects accepted at least one cold call yearly. In sellers’ minds, busy work can satisfy an intrinsic bias toward making life a little more chaotic. Recently, I had a prospect call me out of the blue. Blame it on your complexity bias.
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