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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Matt: Welcome everyone to another episode of Sales Pipeline Radio, my name is Matt Heinz.

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If you want more ROI from your next trade show, don’t miss this

Heinz Marketing

Trade shows represent a huge percentage of many companies’ marketing budgets, yet can be maddeningly difficult to manage effectively to drive true ROI, sales pipeline and customer impact. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched.

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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. Because of COVID, some of our clients’ projects were stopped or paused, so we needed to optimize our resources and continue to grow the pipeline. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

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SalesTech Video Review: @ZoomInfo

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions. ZoomInfo researchers regularly uncover hundreds of projects happening across all industries and classifications. Video Reviews.

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How to Master the Virtual Event Experience

Heinz Marketing

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Pre-event effectiveness is an uphill battle.

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Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. Campaign launches are more iterative. The team uses technology to tell a story, to enhance an experience, and/or to give people a different perspective. We are now used to moving fast.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Both of our companies endeavor to foster better alignment between marketing and sales and improve the buyer/seller interaction, resulting in accelerated deals and pipeline for our customers. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.