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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. ConvertKit.

Growth 113
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What Does the Future Hold for Conversion Optimization?

ConversionXL

What are the industry and technology trends that are fueling the need for these skills? More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. What are the skills someone should invest in learning if they want to be a top 1% optimization expert in 5 years?

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

After the iPhone launched in 2007 to mass adoption, analytics were never the same. From the other side, technology companies like Apple have limited tracking. A good example is the launch of ITP 2.1 The final step, then, is normalization: Attributed value for google/cpc = $300/($300+$500) = $300/$800 = 0.375 x $500 = $187.5

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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

So, again what David says, trying to force progress by jumping ahead before completing the current phase is kind of like two steps forward, three steps backward, because we’re in such a rush, because we see all of these stories around people launching and growing. Just measure SQLs. You get dashboard clutter.

Growth 78
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. The necessity of balancing security and functionality.

GTM 96
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” Coordinating the involvement of those teams and accurately estimating the time-to-launch is complex.

Sports 131