Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 78

B2B X-functional Cold Call SQL 78

ConversionXL

JANUARY 24, 2017

What are the industry and technology trends that are fueling the need for these skills? More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. What are the skills someone should invest in learning if they want to be a top 1% optimization expert in 5 years?

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, ”, because I had the same thought.

B2B 115

B2B X-functional SQL UX 115

ConversionXL

SEPTEMBER 30, 2020

From the other side, technology companies like Apple have limited tracking. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. Attributed value for (direct)/(none) = $500/($300+$500) = $500/$800 = 0.625 x $500 = $312.5.

X-functional 121

X-functional SQL Campaign Launch 121

SaaStr

FEBRUARY 11, 2020

Again, I think it’s so easy with all the technology now to get overwhelmed with too many metrics. If you’re one or if you work for one, I need to decide, “Hey, we’re getting X from if channels, partners, inbound … ” Of course, inbound is such a group stuff, partners, inbound, outbound.

Growth 77

Growth Niche Hospitality X-functional 77