A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
Itβs often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. So the process in B2B looks a bit like this (simplified): Visitor β MQL β SQL β customer.
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