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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 123
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Smart Selling Visions: Up-Close with Top Revenue Leader Umberto Milletti, CEO of @InsideView

SBI

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market.

Up-sell 51
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

” So it really is this kind of network-driven acquisition model that starts with activation of developers. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. I’d like to do that too.” But you asked how I spend my time.

Finance 57
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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

Nobody ever build a social network for business on this scale. We told them we were going to build a B2B network that would connect every company in the world and they didn’t run screaming out of the room. Because, market share is really number one metric. . “Oh it’s about failing fast.”

Growth 40
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Growth requires taking market share from your competitors, while they try to do the same to you. Among the popular methodologies, this happens to be a favorite.

Sales 141
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Everyone is trying to figure out the go-to-market learning curve. .” ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? It is staggering.