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Kevin Alansky , Chief Marketing Officer at Higher Logic , says: "The virtual and digital-first world will continue in 2021 and possibly beyond. Many organizations have shifted their annual event and tradeshow to a virtual one. This has led to a flood in the number of virtual events and many people facing 'Zoom fatigue.'".
There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater marketshare, sales pipeline and more. So now that those shows are literally gone, now that a virus has leveled the playing field, what will you do?
The top sales goals of 2022 are exceeding sales targets/quotas, making the sales process more efficient, upselling/cross-selling existing customers, winning more marketshare, improving sales/marketing alignment, and leveraging your CRM to its full potential. Goal 4: Winning More MarketShare.
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