article thumbnail

Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Kevin Alansky , Chief Marketing Officer at Higher Logic , says: "The virtual and digital-first world will continue in 2021 and possibly beyond. Many organizations have shifted their annual event and tradeshow to a virtual one. This has led to a flood in the number of virtual events and many people facing 'Zoom fatigue.'".

article thumbnail

Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater market share, sales pipeline and more. So now that those shows are literally gone, now that a virus has leveled the playing field, what will you do?

Pipeline 114
article thumbnail

HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

The top sales goals of 2022 are exceeding sales targets/quotas, making the sales process more efficient, upselling/cross-selling existing customers, winning more market share, improving sales/marketing alignment, and leveraging your CRM to its full potential. Goal 4: Winning More Market Share.