Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. It was clearly a successful campaign.

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Campaign Pitch Technology Technology 106

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019.

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Campaign Commission Entertainment Drivers/motivators 98

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. border, won a Gold Clio. It tells a story.".

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Campaign Gaming Launch Education 84

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. Here's one historic Super Bowl example that sits in the Clio Hall of Fame.

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Gaming Transportation Campaign Legal 99

Hubspot

OCTOBER 28, 2019

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

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Campaign Gaming Launch Non-Profits 62

Hubspot

NOVEMBER 12, 2019

As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?". But, inclusive marketing isn't always easy to do right. But, what exactly does inclusivity look like in the marketing world?

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Campaign Gaming Represent Launch 72

Hubspot

OCTOBER 21, 2019

And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, the interest in reaching gamers actually isn't that new. A Brief History of Video Game Marketing.

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Gaming Entertainment Sports Launch 53