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marketing finsta

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Once those questions are answered, marketers can determine the issues around which the brands they represent can build communities. Use it for business. Build a brand on it.

Networking

Networking Follow-up Represent Strategize

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Education

Education Finance Campaign Drivers/motivators

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

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