Hubspot

JULY 18, 2019

So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Integration vs. iPaaS Solution. If you’ve heard of integrations before, chances are you’ve also heard about iPaaS, or Integration Platform as a Service. Advertising integrations help you market to and reach your target audience.

Contact 78

Contact Cross-sell Appointment Follow-up 78

Martech

AUGUST 10, 2021

Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. Marketing ops is still bogged down. But there is something new in the market that is changing Justin’s tune.

CRM 136

CRM Follow-up Start-ups Technology 136

Hubspot

APRIL 2, 2019

We sell (darn good) marketing, sales, and service software so you can use them to grow your business. Ascend2 found that 57% of marketers recognize integrating disparate technologies as the biggest barrier to success. iPaaS is the solution. iPaaS is the solution. How does iPaaS work? But there’s just one problem ….

Service 73

Service Objectives and Key Results Appointment Territory 73

InsightSquared

OCTOBER 9, 2017

Pros: Extremely customizable logic and UX — users hit a button which guides them through a series of screens, like a survey with various paths. If product and marketing analysts had their way, your accounts and opportunities would have hundreds of fields. Data services and inbound marketing will provide the contact info.

UX 54

UX CRM Contract Sales 54