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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. What is virtual reality (VR)?

Sports 140
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What's the Business Case for Virtual Reality? Here's What the Experts Say.

Hubspot

Around here, we give a lot of thought to the question, "What is the business case for VR?". Last week, I had a chance to attend VRX -- an annual virtual reality (VR) industry conference and expo, where I was able to hear insights and reflections on the state of VR -- and where it's going next. after growing up overseas.

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More

Hubspot

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers.

Launch 76
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2022 Predictions: Customer Experience & Digital Experience

Martech

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”. It also rebranded its consumer Oculus VR headsets as Meta Quest. Connected metaverse.

Customers 144
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Why This New VR Headset Could Be a Game-Changer

Hubspot

And i t could be said that there's no better place to do that than a conference dedicated entirely to virtual reality (VR). This week saw the fifth occurrence of Oculus Connect: Facebook's annual VR conference. A natural skeptic, I wondered what made the Quest so special. The Oculus Quest Experience.

Gaming 70