Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes. The takeaway here for marketers?

Engineering 78

Engineering User Experience Follow-up Start-ups 78

Hubspot

APRIL 5, 2019

For instance, since I work at HubSpot and I’m always on our website, every time I search for marketing related topics, Google usually ranks content from HubSpot’s marketing blog near the top of my search results. This signals to Google that your pillar page is an authority on the topic. How SEOs Can Adapt to RankBrain.

Engineering 78

Engineering Trust Start-ups Customers 78

ConversionXL

JUNE 26, 2017

Market shifts. 11 epic content marketing tactics: Create epic content. Invite influencers to guest post on your blog. Teach your sales & customer support team to send helpful content from the blog. Bob Ruffalo : How IMPACT Used the ResearchXL Model to 3x Conversions from Content Marketing.

UX 85

UX Cross-sell A/B testing Government 85

Hubspot

AUGUST 7, 2018

That marketing strategy guide. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. all content.

Objectives and Key Results 101

Objectives and Key Results Promote Entertainment Engineering 101