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The Ultimate Guide to Relationship Marketing

Hubspot

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. They accepted short-term losses for long-term gains by slowly and strategically re-inventing their product and their brand, and then engaging with their audience on their customer's favorite digital platforms.

Retail 101
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SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

I started my career at Bain and Company in consulting and unexpectedly spent over the course of 17 years staying at Bain mainly because when I would get comfortable, I would always have the next opportunity for the next promotion or the next client, et cetera, so I felt like I was always learning and growing.

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Great Data Alone Won’t Make You Data-Driven – Here’s What Will

Salesforce

It can require reengineering business processes, educating your workforce, meeting requirements for data literacy, and increasing alignment across your business. . Business executives need to promote data-driven decision-making, and hire and promote those who practice it. Data for all, not just the gatekeepers.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

It’s about meeting consumer expectations. Customers often equate price with value, so meeting pricing expectations is important. By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. It’s called competition based pricing.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and meeting that takes place and how this outreach is performing.

Sell 59