Hubspot

MARCH 28, 2014

But what if you are a niche company, with a niche product that can only be used by a finite audience? Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? The answer is a resounding “yes.”

Prospecting 74

Prospecting Niche Promote Networking 74

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). Advertorials also have their critics. What made a book great?

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. And to always keep in mind it is about the client, not the product you are pitching. Anne is a principal analyst in the Sales Operations Research Service at Forrester. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130