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A Quick Primer on B2B Conversion Optimization

ConversionXL

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

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Sales Pipeline Radio, Episode 116: Q&A with Samuel Sunderaraj @@V_samuelSun

Heinz Marketing

Start-up advisor. You have been in deep in B2B sales throughout the west coast, in the valley, up here in Seattle for a long time. Heading up sales of companies like Simply Measured, Extra Hop, LiveStories, and now recently joined the team at Skilljar, which continues. Leading sales teams that are metrics driven & efficient.

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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

Dave was CEO of Host Analytics from 2012 to 2018 where he quintupled ARR while halving customer acquisition costs in a highly competitive market, ultimately selling the company in a private equity transaction. Jason Reichl: So the reason I want to bring that up is because that’s the context in which we look to the world.

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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

Kurt Muehmel: And so I’d gone through, I’d done my stint in consulting, ended up at a big four consultancy, felt that I needed to get away from that for many of the reasons that people get away from that, just the work life balance and so on. And you know what I did is I actually did something I’d never done before.

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