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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 101
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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

. “There are huge incentives in consumer markets, even for competing companies, to make everything the same, ” says Dan McGinn , president of a research and strategy consultancy in Arlington, Virginia. The way things are presented and emotional factors come into play. Yes, our preferences evolve as society evolves.

Customers 132
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Radical Simplification

Partners in Excellence

We’re supposed to be social selling, blogging, tweeting, facebooking, Linking In, building communities and tribes, collaborating virtually, networking. Their personal circumstances–whether it’s a promotion or just getting sanity in the midst of complexity. Customers want to grow–their businesses and personally.

Consult 92
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How to Use & Promote Inclusive Language at Your Organization

Hubspot

To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge of incorporating inclusive language into their processes, products, and overall team culture. For instance, let's say our reader needs to deliver a presentation.

Promote 95
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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

If you’re joining us live on the Funnel Media Radio Network. We appreciate it very much, and you can hear every episode of Sales Pipeline Radio, past, present, and future at salespipelineradio.com. So yeah, but apparently quite the, where Iowa State has the Bush Lights, West Virginia has pepperoni rolls of moonshine.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

Very few people are going to be presenting for the next year or two slides that are perfect. I’m sure there’s no, maybe not no, but almost trivial negligible examples of California doctors either really screwing up the practice of medicine for Virginia residents. You certainly don’t present that well to founders.