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In that case, the company has existing knowledge of the space and can leverage its networks and credibility for market expansion. It still creates a new revenue stream, but the unrelated nature of this move likely means the business can’t leverage its existing knowledge or networks to gain traction. Unrelated diversification.
Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationshipbuilding. Image Source.
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