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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

When faced with objections, agree with the prospect first to lower their defenses. Example objection handling: Prospect: “Were already working with [Competitor].” Then, ask a “trap question” that subtly highlights a gap in their current solution. ” You: “Great choice, [Competitor] is solid.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

Objection handling assessment 3. Here’s an example of what a scorecard like this might look like: Quota Milestones Mastered Skills Level 1 12 meetings/mo 1. Complete onboarding 2. Successfully deliver who, what, why, how 3. Sit in on 25 demos 1. Cold call assessment 2. Sales Stack 101 Level 2 15/mo 1. 25% A & B account bookings 3.

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

For example, reps getting to practice pitch delivery and objection handling at scale (not to eliminate reps, but to sharpen them). Leaders like Kevin “KD” Dorsey use AI to surface rep weaknesses, diagnose call issues, and build targeted training. Codify “what good looks like.” You can’t coach what isn’t defined.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Learn how to break through 5 common sales objections Get our free Objection Handling Template for time-tested scripts, examples, and a team exercise to handle any objection. Get the template

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Objection handling The process of addressing potential customers’ concerns or hesitations during sales. Using objection handling , sales reps can navigate objections by listening actively, empathizing with the prospect’s needs, providing data and social proof, and reframing the objection with a solution.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Tools like Agentforce provide personalized sales role-plays that help reps refine their pitching, objection handling, and negotiation skills. From there, cover any stalled deals and challenges, coaching reps through roadblocks and brainstorming strategies to keep momentum going.

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6 Sales Management Training Programs to Upskill Your Team

Salesforce

Topics could include a deep-dive discovery, advanced closing techniques, objection handling, negotiation skills, and buyer psychology. Teach a scalable sales process Sales management training programs provide a structured framework for every stage of the sales process.