How to Use UX Research to Create Smarter A/B Test Variations
ConversionXL
SEPTEMBER 9, 2016
Understanding those flaws and their implications is key to designing better, smarter A/B test variations. The best possible variation might not be present yet. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result?
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