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Google Ads no longer supports Store Sales Direct

Search Engine Land

It impacts businesses falling into: Automotive OEM (Original Equipment Manufacturer) or Automotive Regional Dealer – Beta. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. Restaurant. Error message.

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Google expands Vehicle Listing Ads to new markets

Search Engine Land

VLA support both new and used vehicle inventory from dealers, retailers, aggregators or original equipment manufacturers (OEMs). VLA are accessible exclusively through the classic version of the Merchant Center, as they have not yet been integrated into the Merchant Center Next platform. Eligibility. Individuals.

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When Selling Cars, Know Your Customers or Lose Them

Salesforce

Uninspiring customer experiences are not only a business risk for dealerships and original equipment manufacturers (OEMs) — they can actively push customers away. Salesforce surveyed 500 employees of original equipment manufacturers, captive finance companies, and retailers worldwide to gain insight into the automotive industry.