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Google expands Vehicle Listing Ads to new markets

Search Engine Land

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Previously only available in open beta in the U.S., Why we care. What are VLA? Eligibility. Individuals. Auto brokers.

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When Selling Cars, Know Your Customers or Lose Them

Salesforce

Uninspiring customer experiences are not only a business risk for dealerships and original equipment manufacturers (OEMs) — they can actively push customers away. Salesforce surveyed 500 employees of original equipment manufacturers, captive finance companies, and retailers worldwide to gain insight into the automotive industry.