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When Selling Cars, Know Your Customers or Lose Them

Salesforce

Uninspiring customer experiences are not only a business risk for dealerships and original equipment manufacturers (OEMs) — they can actively push customers away. Salesforce surveyed 500 employees of original equipment manufacturers, captive finance companies, and retailers worldwide to gain insight into the automotive industry.

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9 call analytics platforms for marketing teams to consider

Martech

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Perfect transparency is necessary to ensure trust between the two parties, trust being the cornerstone of any partnership.

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