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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Each provides a chance to build trust and nurture stronger relationships with stakeholders. Address concerns without relying on generic scripts or pitches and give them personalized recommendations. When you and your buyer are on the same page, you have more power to reach a mutually beneficial outcome.