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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully. Main Page Recommendations.

UX 115
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Website Information Architecture: How to Optimize for UX

ConversionXL

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. These are the “somewhere else” you usually go to (articles, videos, pricing information, and so on). method for finding patterns in how users expect to find content or functionality.

UX 114
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. Price anchoring is a sure-fire nudge to drive online behavior. Image source ). This is called anchoring.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. Think about it. Motivated buyers come here to finish their order.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Pricing is mid range – not as expensive as other leading competitors in the market. Pricing for Adobe Target is available on request. Dynamic Yield. Google Optimize.

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Adopting artificial intelligence in your sales process

PandaDoc

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Is there a price stumbling block? via Observer ].

Growth 113