Remove Profit margin Remove Sales Support Remove Technology
article thumbnail

Product Differentiation and What it Means for Your Brand

Hubspot

Post-sale support. As consumers become savvier and technology and products advance, the differentiation of your product might no longer provide value to customers. This can put a burden on research and development teams, product manufacturers, and even your profit margins. Reliability. Brand image.

Product 87
article thumbnail

Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right

Sales Hacker

Aberdeen reported that companies with excellent successful sales enablement programs are: 2.2 times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Content development (sales communication).