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Rethinking Account Based Selling

Partners in Excellence

Just like in a normal territory, we leverage relationships and referrals as much as we can, within our account territories. They are the gateway to growth, either with them or through their referrals. ” A close friend’s territory was the states of North/South Dakota.

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

They have to analyze the territory, build new relationships, expand their reach, leverage referrals and other relationships in the territory. A friend had the states of North and South Dakota. Our jobs were exactly the same, we were supposed to turn over every stone in our territories, finding every opportunity we could.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.