article thumbnail

The Technical Sale – How To Handle It Correctly

The 5% Institute

Rapport is the art of building commonality; and a must needed ingredient to close sales. Related article: A Guide To Building Sales Relationships/ Building Rapport. Related article: Sales Probing Questions – 20 x To Use Daily. Further reading: Tie Down Sales Techniques – Your Ultimate Guide.

article thumbnail

The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

Is X actually influencing Y, or is it a mere correlation? I was equally honored to building AB testing practices at OfficeDepot.com, a $3.9 In Europe its [inaudible 00:03:05] so kind of really building the AB testing from not doing AB testing, $3.9 Second part is people, techniques. So building a science in there.

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 141