the-web-the-answer-to-all-our-customers-prayers 
Partners in Excellence
MAY 17, 2012
Let’s face it, customers really hate us. They will tolerate our marketing content—as long as it isn’t too promotional—just the facts please. With the exception of the lunch and golf game, the web now can solve virtually all our customer problems. Our buyers are so fortunate.
Partners in Excellence
AUGUST 11, 2014
We’ve all experienced it, our mobile phone rings, upon answering all we hear is static. It was important to both the Telcos and customers. Anything short of a perfect experience was considered unacceptable by all. . It was important to both the Telcos and customers.
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Partners in Excellence
FEBRUARY 5, 2014
These two things are: Customers lie! The customer is stupid! Thinking this shapes our behaviors and approaches when we engage customers. However well we think we may disguise these attitudes, it always comes through, loud and clear, when we engage the customer. I don’t believe customers lie.
Partners in Excellence
JUNE 14, 2013
Aren’t customers the people that buy our stuff? Aren’t they the prospects we go after to convince to buy our stuff? Answering the question requires deep insight into what it is we do better than anyone else in the world, and who needs what we do. So how do we answer the question?
Lead Fuze
JULY 2, 2023
Learning how to get numbers for cold calling is a vital skill that can significantly boost your sales or recruitment efforts. With the right strategies and tools, you can efficiently source phone numbers and make impactful cold calls that convert. We’ll also discuss personal branding strategies to build rapport before making a call.
ConversionXL
MAY 16, 2018
What’s missing is hypothesis driven testing across all inter-business disciplines. Nearly everything we use in our daily lives came about as a direct result of an experiment. Human beings use informal experiments all the time as a way to test-drive decisions that may have long reaching consequences. Why do we test?
Partners in Excellence
MAY 24, 2012
A large number of our clients are technology companies—hardware, software, and services companies. It seems to be the answer to vendors’ prayers for differentiation, but I have an overwhelming sense of déjà-vu and “so what.”. Over time, all of this became irrelevant. Hmmm, this sounds like a familiar idea).
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