Martech
JULY 16, 2025
Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.
Membrain
JULY 16, 2025
An effective sales organization is one that uses its resources to build capacity , not just efficiency. In a world where technology is hurtling forward at lightning speed, advances in AI technology have the potential to transform how sales teams operate and to increase capacity in ways that were previously impossible even to imagine. But only if you know how to use it well.
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SaaStr
JULY 16, 2025
A deep dive into Raaz Herzberg’s unconventional journey from product manager to CMO at $32B cybersecurity leader Wiz. She joined us LIVE for SaaStr Workshop Wednesday — sign up for the next one here. Top 5 Key Takeaways Technical expertise trumps marketing experience : Raaz’s product background enabled her to create deeply technical content that resonated with security practitioners, proving that domain expertise can be more valuable than traditional marketing skills.
Martech
JULY 16, 2025
Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest mistake (or missed opportunity) I see companies make repeatedly is not selling the value of their webinars and online events enough. This is a great example of what I mean (no offense to Wistia): I see these kinds of webinar promo emails all.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Partners in Excellence
JULY 16, 2025
OK, I’m being purposefully provocative. But I do think we have things backwards, hear me out. Everything I hear these days is about, “We need more pipeline!” We are failing to meet our numbers, supposedly, because we don’t have enough opportunities in our pipelines. And the answer to this is more lead/demand gen. We introduce all sorts of new programs and technologies to create more leads and demands.
Topline Leadership
JULY 16, 2025
Driving Success Through Focused Input and Daily Engagement Sales management is both an art and a science. At its core, it revolves around fostering a culture of results, but the challenge lies in how those results are achieved. For many sales managers, the temptation to focus solely on end-goals—the sales numbers—can inadvertently create blind spots.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
JULY 16, 2025
The GTMnow Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. Mike Walrath , CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation.
Martech
JULY 16, 2025
In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.
Adaptive Business Services
JULY 16, 2025
Wow! Time flies and I have been super busy the last couple of weeks with new clients. The one thing that I really love about my job is that I get to meet so many interesting people, unique businesses, and learn more about both! Onward … Updates Regarding tracking individual link clicks by contact. As discussed, these now are included in group message reports.
SaaStr
JULY 16, 2025
MongoDB recently dropped its Q1 2026 results, and well … Mongo is back. At $549M quarterly revenue (22% YoY growth), they’re proving something important: you CAN still grow 20%+ at massive scale. Here are 5 top takeaways every B2B leader should internalize: 1. The “Growth Re-Acceleration” Playbook at $2B+ Scale The Numbers: After moderating to 19% growth in FY2025, MongoDB bounced back to 22% in Q1 2026.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SBI
JULY 16, 2025
For most leadership teams, annual planning begins later than it should. The best planning processes take several months, from thinking through core assumptions and strategic bets to setting territories, compensation, and quotas and rolling them out to the team. But it’s challenging to dedicate attention to next year when you are trying to execute on the current year plan, and even more so if the current-year plan has gone sideways.
Martech
JULY 16, 2025
ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced , I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to show how teams can deploy structured content that survives LLM compression and shows up for buyers during their purchasing decisions.
SaaStr
JULY 16, 2025
The Dilution Non-Story: Why 12,435 Software Rounds Show Remarkably Little Has Changed Based on Carta’s latest data covering Jan 2021-May 2025 The Anti-Clickbait Truth Despite all the talk about market shifts, founder-friendly terms, and the AI boom, here’s what 4+ years of dilution data actually shows: per Carta’s data , not much has changed.
Salesforce
JULY 16, 2025
Some of the biggest startups today had one thing in common before they became wildly successful: they all started in an incubator. Yes, even the most brilliant business ideas sometimes need the right environment to grow. If you’re an early-stage founder, an incubator can be the difference between figuring things out alone and having seasoned mentors guiding you toward success.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
G2
JULY 16, 2025
Cognition just acquired Windsurf, the startup behind the viral AI coding agent Devin. Here's everything you need to know and what's next for you.
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