Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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Kicking Off Your Marketing Without Breaking the Bank

Sales Pop!

One of the most important things you can do is identify your target customers and develop a unique selling proposition (USP). Why should customers choose you over someone else? Another key to successful marketing is to track customer data and behaviors. Another key to successful marketing is to track customer data and behaviors.

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Hiring a marketing technology manager: Best of the Bot

Martech

Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role?

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What Is Sales Management?

Salesforce

Think of sales management like a sports team. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. What you’ll learn: What is sales management?

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Transformer architecture: An SEO’s guide

Search Engine Land

As you move up to higher layers, the model captures more abstract and semantic information, such as the meaning of phrases or sentences and their relationships within the text. Transformers are used instead of RNNs for tasks where context and the relationship between elements in sequences are paramount.

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How to Optimize the Developer Experience for Monumental Impact

Speaker: Anne Steiner and David Laribee

To understand how a great DX can contribute not only to the well-being of our development teams, but also to the broader objectives of product success and customer satisfaction, we first need to understand the relationship between DX and the Product Manager Experience!

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Communicating martech’s value in a slowing economy

Martech

Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. Marketing’s contribution to customer engagement, retention and satisfaction. Ongoing engagement is critical to optimizing the customer lifetime value. The tech stack contributes to the cost of customer acquisition.

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5 Black Friday trends marketers can act on this holiday season

Martech

“Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey. In-store or online?

Retail 121
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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Leading the Development of Profitable and Sustainable Products

Speaker: Jason Tanner

Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability. We’ll explore how to shift from ambiguous descriptions of value to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.