Remove 2020 Remove Go To Market Remove Market share Remove Meeting
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. How to Get a Meeting with Anyone. He applies the principles to the biggest and most complex deal of his life and his mentorship culminates with a powerful meeting that finally reveals The Joshua Principle. The New Handshake: Sales Meets Social Media. The New Handshake.

Sales 141
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. The marketing platform has a specific and unique selling position : “The only marketing platform built for creators, by creators.”. Why buy now?

Product 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. This is where the cloud meets. And you’re always up against an incumbent or competitor that has more market share.

Sales 97
article thumbnail

How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
article thumbnail

“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)

SaaStr

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. So, it was fun to meet, and I want actually. Jason Lemkin: But let’s go back in time a second. Transcript. It was just you.

Launch 102
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Join us for SaaStr Annual 2020. But a go to market advantage, business model advantage, that is much more sustainable.

article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Transcript of Episode 373: Byron Deeter: I’m going to dive in here with a little bit of an overview. To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Still has some market share to go, but is providing a fantastic offering that many of you benefit from.