article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Growth requires taking market share from your competitors, while they try to do the same to you. The post Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update) appeared first on Sales Hacker. Sales Models and Fundamentals.

Sales 141
article thumbnail

Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How marketers on Amazon can still launch and grow brands

Martech

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Amazon is important for us because it provides all the benefits of scale and go-to-market, and unlocks new kinds of insights,” Batta said. “I

Launch 93
article thumbnail

Is the Head of Sales Job Going Extinct? The Rise of the CRO

Salesforce

It’s a broader term, inclusive of growing talent, market share, brand relevance. Short answer: 2020 happened. Silos evaporated as sales, marketing, and customer success had to come together as one to make decisions that would ensure survival. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers. Not exactly.

Gaming 98
article thumbnail

2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7. ” #8.

Growth 114
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it.

Product 110
article thumbnail

SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. And you’re always up against an incumbent or competitor that has more market share. You can view the full video here.

Sales 97