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The 2020 State of Conversion Optimization Report

ConversionXL

What were some of the biggest challenges in 2020? With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. We can’t say that in 2020. Conclusion.

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U.S. search ad revenues hit record $88.8 billion in 2023

Search Engine Land

Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% But advertisers continue to embrace paid search for one simple reason: it drives results for brands and businesses. Paid search is still king. in 2022 , 41.4% in 2021 and 42.2%

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

The State of Ecommerce in 2020. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. There are more than 24 million ecommerce stores in the world as of early 2020, according to Kommando Tech. I’ll start by providing you with a snapshot of the ecommerce sector.

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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

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Cold Emailing During the Upswing – The Best and Worst of June 2020

Cience

After all, the real value of outbound is gaining a competing edge over their competition, winning market share, getting more at-bats for sales teams, improving close rates and, of course, closing more deals. Without further adieu, here are our latest takedowns of the Good, the Bad, and the Ugliest outbound emails for June of 2020.

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Venture Capital in 2020/2021 and “The Postmates Effect”. I.e., It’s OK to Be #2 or #3 Now.

SaaStr

No, the biggest change in Venture Capital in 2020-2021 is what he called “The Postmates Effect” That Postmates was arguably #3 to Doordash and UberEats, and still was worth billions. The post Venture Capital in 2020/2021 and “The Postmates Effect” I.e., It’s OK to Be #2 or #3 Now.

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Google CEO details how Chrome helped grow Google Search

Search Engine Land

Since the 2020 arrival of a search choice screen Microsoft Bing has seen no positive gains in market share in Europe. Google’s market share is lower – 88.48%) Microsoft Bing: 3.4% (in the U.S., Microsoft Bing’s market share is higher – 6.35%) So yes, Google has spent $26.3