Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? Ah, Google FIber! 2010: Better in general.

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 90

Launch Engineering Gaming Territory 90

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 90

Commission Objectives and Key Results SQL A/B testing 90

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Raising prices may or may not work for you. At least take market share. But 2023 is so … unique. A related post here. #6.

E-commerce 91

E-commerce Healthcare Launch Promote 91

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. From Search Marketing Expo ( SMX ).

Non-Profits 113

Non-Profits Engineering Networking CTR 113

SaaStr

JANUARY 3, 2021

— Daniel Peter (@danieljpeter) December 2, 2020. Very high market share alrea dy. But it knows how to lean into a dominant market share. It looks like Slack has been under some pricing pressure from Microsoft. Incredible seeing @SlackHQ CEO @stewart on the #DF2U stage with @Benioff.

Market share 61

Market share Growth Price Up-sell 61

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Also the Amazon marketplace gives you quantitative feedback on pricing and qualitative feedback about the product and packaging from comments.”.

Launch 93

Launch E-commerce Transportation Retail 93

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

JANUARY 8, 2021

The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

SBI

DECEMBER 28, 2020

NEWTON, MA – DECEMBER 23, 2020. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. TechTarget, Inc. This acquisition checks all the boxes.

Closing 50

Closing Finance Contract Cross-sell 50

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. If you’re #2, you don’t need to necessarily cut your prices. 2 Can Go Down Market Easier. 2 often finds whitespace one market level below #1. note: a 2020 update of a class 2013 post. As you should.

CRM 100

CRM Gaming Price Presentation 100

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The costs associated with building or buying software go deeper than resources and price tags.

Technology 96

Technology Technology Launch Transportation 96

SaaStr

DECEMBER 22, 2020

— Jason BeKind Lemkin (@jasonlk) December 21, 2020. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. TAM matters, and if you aren’t playing in a $20B-$50B+ market … it’s hard to get to $1Bin ARR.

Launch 94

Launch Price Follow-up Market share 94

Hubspot

APRIL 23, 2020

In 2019, we saw a steep rise in the use of mobile payment apps , and it may continue through 2020. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share. Most offer a similar range of services and comparable pricing. Stripe entered the market in 2009. Price: 2.8% Due Payments.

Price 93

Price Trust Process Follow-up 93

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Markets have probably changed since you first opened.

Product 110

Product GTM Construction Launch 110

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you. This is why Shopify doesn’t have to be the most widely used platform or try to compete on price. Market share. Take Shopify. Image source.

Trust 94

Trust Follow-up Campaign CRM 94

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. — Ankith Harathi (@ankithharathi) December 22, 2020.

Product 139

Product Customers Objectives and Key Results Launch 139

Sales Hacker

MAY 22, 2020

If you’re ready to improve your percentage of closed deals in 2020, stick with me. Sales Accepted Leads are marketing qualified leads (MQLs) — generated through ads, content, or any other type of marketing activities — that have met specific, agreed-upon criteria and are then passed to the sales department for nurturing and closing.

Closing 112

Closing Education Sales Follow-up 112

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SalesHandy

APRIL 25, 2021

Focusing on-field sales or in-person engagements is no longer optimal, with calls getting more popular post the pandemic in 2020. This could include competing products doing well and eating into their market share, poached employees, regulatory roadblocks, intellectual property violations, etc. Look out for objections.

Customers 98

Customers Inside sales Follow-up Sales 98

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. ” When we break the Laws, we pay the price. Growth requires taking market share from your competitors, while they try to do the same to you. Customers can get product information and price comparisons online. Sales Models and Fundamentals. How did forget?”

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

ConversionXL

JUNE 19, 2019

The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market. Apple increasing iPhone prices). What’s the price range?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Sales Hacker

SEPTEMBER 4, 2018

Here are some eye-opening facts: Customer experience will topple the product itself and its price tag as the key brand differentiator by 2020, according to a Walker study. Like many other organizational units, B2B Marketing has evolved as the business landscape shifted towards a buyer-centric model. Buyer Journey.

Customers 56

Customers Cross-sell Referrals Growth 56

Salesforce

APRIL 28, 2022

This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. This leveling off was inevitable given that global digital sales soared 57% in 2020 and 16% in 2021. That resulted in aggressive growth – a 57% sales increase in 2020 and 93% sales growth in 2021.

Retail 98

Retail Cross-sell Growth Sales 98

Cience

JANUARY 10, 2020

B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Julia Mankovskaya Digital Marketer, Daxx : “In 2018, 52% of all website traffic worldwide was generated through mobile. What’s your budget?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Julia Mankovskaya Digital Marketer, Daxx : “In 2018, 52% of all website traffic worldwide was generated through mobile. What’s your budget?

B2B 52

B2B B2C Retail Clients 52

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7.

Growth 114

Growth Start-ups Product Customers 114

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. It’s the opaque pricing, but hopefully the customer gets exactly what they need at the end. Is pricing on the website?

Sales 97

Sales Up-sell Price Start-ups 97

SaaStr

AUGUST 12, 2022

Jason Lemkin: So until you have achieved high market share in any segment, don’t let these so-called recessions be an excuse or spook you. And I’m wondering if you see opportunities like this, so for example, products that have a better price, that are even cheaper. Everything is exploding in software, everything.

Price 74

Price Pipeline Meeting Growth 74

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? And I remember asking Stewart Butterfield that, at the 2020 Bridging the Gap session , and he was like, “Actually, the more free we do, the faster we scale.” Jason Lemkin: Well, look. That can work.

Price 84

Price Product Start-ups Niche 84

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. Sold five clinics our very first month and here we are today with close to 40% market share.

Closing 68

Closing Customers Niche Sports 68

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. So we’re going to go optimize for market share over the next two years and we’re not going to optimize for revenue because in years three through five, it’s going to be much larger.” Want to see more content like this? Zach Perret | Co-Founder and CEO @ Plaid. Ari Levy | Sr.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market.

Growth 40

Growth Launch B2B Networking 40

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. Transcript. Tiago Paiva: Let me play a quick video.

Launch 103

Launch Technology Technology Up-sell 103