ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. In expansion and growth stages: Use product marketing research to refine messaging and positioning.

Product 110

Product GTM Construction Launch 110

Search Engine Land

AUGUST 11, 2023

mid-2015 up until May 2020, when there was another sudden decline. Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). Seroundtable.com also fell victim to the Panda 4.1

Engineering 98

Engineering Follow-up Start-ups Niche 98

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. In short, their visibility skyrocketed.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

DECEMBER 17, 2020

The marketing for Fenty Beauty Face products zooms in on the wide palette of available colors, and features models and influencers across the shade spectrum. But they’ve also carved out a product niche with dog gear — and dog beds in particular. November 28, 2020. Product category: Dog beds. View this post on Instagram.

Product 101

Product Retail Campaign Sports 101

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Join us at SaaStr Annual 2020.

Closing 67

Closing Customers Niche Cross-sell 67

SaaStr

AUGUST 12, 2022

So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I believe you, it’s true, but venture capital is a weird niche thing that… Frankly, venture capital at any stage only wants to invest in folks that are already off to the races. Jason Lemkin: I don’t know.

Price 83

Price Pipeline Meeting Growth 83

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? And I remember asking Stewart Butterfield that, at the 2020 Bridging the Gap session , and he was like, “Actually, the more free we do, the faster we scale.” Jason Lemkin: Well, look.

Price 91

Price Product Start-ups Niche 91

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. Share others’ research.

Technique 125

Technique Promote Presentation Education 125